Go Brand Yourself

I recently came across an insightful article based on Peter Drucker’s work on Managing Yourself.

It struck me how much of Drucker’s wisdom applies not just to managing oneself but also to the art of personal branding, especially for entrepreneurs.

“Today we must all learn to manage ourselves,”

says Drucker,understanding our strengths, focusing on self-development, knowing where we belong, and making the greatest contribution to our companies and communities.

This is the key to branding yourself too—knowing your strengths, your values, and how and where you perform best.

A Step-by-Step Guide to Branding Yourself

1. Discover Your Strengths: Just as Drucker advises, conduct a feedback analysis.

When you make decisions or take actions, jot down what you expect will happen. Revisit these notes later to see the outcomes. This will help you uncover your true strengths and how they can shape your brand. Are you too pessimistic? Are you too optimistic?

2. Identify How You Perform: Understanding whether you’re a reader or a listener, how you learn best, and how you work with others is crucial in crafting your personal brand. This self-reflection allows you to present yourself in ways that resonate most authentically with your audience.

3. Clarify Your Values: What’s important to you? Your brand should reflect your values and attract clients, partners, and opportunities that align with those values. This congruence between what you stand for and how you present yourself is the key to a strong, authentic brand.

4. Determine Where You Belong:
Knowing your industry niche or the community where you can make the most impact helps focus your branding efforts. This doesn’t mean limiting yourself, but rather honing in on where you can shine brightest.

5. Define Your Contribution: What do you want to achieve through your work? Your brand should communicate not just what you do but also the difference you make. Set clear, achievable goals that align with your strengths and values.

Drucker’s challenge to us is to ask ourselves the hard questions:

– What are my strengths?

– How do I perform?

– What are my values?

– Where do I belong?

– What should my contribution be?

These questions help us define our brand in a way that resonates with who we are and the impact we want to make.

“Successful careers are not planned out in advance. They develop when people are prepared for opportunities because they know their strengths, their way of performing, and their values,”

Drucker reminds us.

Let’s apply this wisdom to branding ourselves, preparing not just for a successful career but for a fulfilling journey that aligns with our deepest values and strengths.

You’re not just managing a business; you’re leading a brand that’s uniquely you.

Go brand yourself!

Wishing you all the best always,


P.S. Download this worksheet to start creating a brand that truly represents you. You’ve got this!