Act to Change
Act to Change
Act To Change is a national nonprofit organization aimed at addressing and ending bullying within the Asian American and Pacific Islander (AAPI) community. While the organization had a clear mission and vision, its online presence was not as robust as needed. Their website was lacking in intuitive navigation, an engaging user experience, and a modern aesthetic, which hindered their ability to communicate effectively with their audience.
The Challenge
The main challenge faced by Citrus Studios was to transform the Act To Change website into a tool that could not only inform but also inspire and connect with a diverse range of individuals from various backgrounds. It was essential to facilitate a clear understanding of the problem and the roots of bullying within the AAPI community, in addition to outlining the pathways to change. Moreover, it was crucial to ensure that the website was accessible, inclusive, and engaging for its key audience – the youth of the AAPI community.
Approach
Citrus Studios utilized an empathetic and user-centered design approach. They began with an in-depth analysis of the target audience, their behavior, and needs.
They then identified several key areas of improvement:
- Navigation and Information Architecture: The redesign prioritized creating a well-structured, intuitive navigation system that would allow users to find the information they were looking for easily.
- User Engagement and Interaction: Citrus Studios developed interactive features such as videos, social media integration, and a dedicated section for personal stories to allow users to connect on a deeper level.
- Content Presentation: The team worked closely with Act To Change to reorganize and rewrite content, making it more digestible and engaging.
- Visual Design: The studio opted for a design that was modern yet warm, incorporating visuals that reflected the diverse AAPI community.
- Accessibility: The redesign included various features to ensure the site was accessible to everyone, including those with visual, auditory, and other disabilities.
Outcome
The redesigned Act To Change website effectively brought the organization’s mission and vision to the digital landscape. The updated site saw a significant increase in user engagement, leading to greater awareness of the problem, and an uptick in donations and volunteer registrations. User testimonials also indicated that the new site was much easier to navigate, more engaging, and made the issue of bullying within the AAPI community more relatable and personal.
Furthermore, the integration of interactive features allowed the organization to connect more directly with the youth, promoting a sense of community and empowerment. The website’s accessible design ensured everyone could access the information and resources, embodying the organization’s vision of a world where all youth are supported..
LESSONS LEARNED
The Act To Change website redesign demonstrates the power of empathetic, user-centered design. By focusing on the target audience’s needs and preferences, Citrus Studios was able to create a site that not only looked good but also functioned as a powerful tool for education, advocacy, and community-building. This project highlighted the importance of understanding the issues at hand and how effective design and technology can aid in making a positive social impact.
Intuitive website design that serves their mission and vision within AAPA community.