The Juicery Blog

Creating a Personal Brand that Resonates with Your Audience

How would you describe your personal branding? Friendly and engaging? or maybe bold and bright? In today’s world of digital marketing, it’s becoming increasingly important to establish a strong personal brand. Personal branding allows you to differentiate yourself from competitors and connect with your target audience more personally. In this beginner’s guide, we’ll explore the…

The Live Streaming Revolution! How Your Business Can Stay Ahead of the Game with Live Video Content

Have you ever utilized live streaming for your business? In recent years, live streaming has become an incredibly powerful tool for businesses to connect with their audiences, build their brand, and increase engagement. If you’re new to live streaming, don’t worry! We’ll guide you through everything you need to know to get started. Whether you…

Social Media Advertising War: The Battle of the Titans TikTok vs. Meta

As ad markets soften, publishers often reduce prices to sell their inventory, leading to a downward spiral as other publishers cut prices to compete. This same race to the bottom is occurring in social media, as nearly 30% of major advertisers plan to decrease their budgets for social media advertising in 2023. TikTok began charging…

The Changing Landscape of Tech: Big Layoffs and Massive Hiring Waves

Many digital publishing companies have been forced to cut costs due to decreased ad revenue. This has resulted in job reductions, with companies like Dotdash Meredith, Vox Media, and The Washington Post laying off staff and leaving positions unfilled. Even gaming sites acquired by Fandom have reported layoffs. CNN and NPR have also implemented hiring…

Mobile-First Mindset: Why Your Website Needs to Be Mobile-Friendly

Is your website optimized for mobile? Do you have a mobile-first mindset? It better be and you better have!  It’s 2023! Having a laser-fast, mobile-optimized website is crucial for any business or brand that wants to soar online. As more and more of your audience uses their mobile devices to browse the web, a website…