As ad markets soften, publishers often reduce prices to sell their inventory, leading to a downward spiral as other publishers cut prices to compete. This same race to the bottom is occurring in social media, as nearly 30% of major advertisers plan to decrease their budgets for social media advertising in 2023. TikTok began charging […]
Are you on TikTok? Even more importantly, are you using it for your business? TikTok has remarkably evolved into one of the most popular social media platforms globally, with over 1 billion monthly active users. Although TikTok is known as a dance and trendy lip-synching platform, businesses can grow from utilizing TikTok because it’s a […]
Many digital publishing companies have been forced to cut costs due to decreased ad revenue. This has resulted in job reductions, with companies like Dotdash Meredith, Vox Media, and The Washington Post laying off staff and leaving positions unfilled. Even gaming sites acquired by Fandom have reported layoffs. CNN and NPR have also implemented hiring […]
Is your website optimized for mobile? It better be! It’s 2023! Having a laser fast, mobile-optimized website is crucial for any business or brand that wants to soar online. As more and more of your audience uses their mobile devices to browse the web, a website that’s not optimized for mobile can lead to a […]
Are you aware that every time you visit a website, you’re leaving digital footprints in the form of cookies? These tiny pieces of code can track your every move online, leaving you vulnerable to data breaches and unwanted surveillance. Cookies are small pieces of code that are inserted into your browser every time you visit a website. […]
User Experience (UX) has become a critical component of digital marketing. It refers to a user’s experience when interacting with a website, mobile app, or any digital platform. The importance of UX in digital marketing lies in the fact that it can significantly impact user engagement, satisfaction, and conversion rates. A positive user experience can […]
Creating a weekly email newsletter can be a daunting task, but with the help of advanced chat GPTs or artificial intelligence (AI) writers, the task can be made much simpler. A chat GPT or AI writer is a software program or application that uses natural language processing to generate written content. This type of technology […]
Email marketing is an effective way to reach customers, build brand awareness, and boost sales. The key to successfully engaging your customers through email is personalization. By tailoring your messages to individual customers and their preferences, you can create a more meaningful connection with them and increase the chances of them taking action. In this […]
Design, copywriting, and illustration are all essential components of any successful marketing plan. But with the emergence of artificial intelligence (AI) technology, these components are undergoing a massive transformation. AI adds an unprecedented level of accuracy and efficiency to the design, copywriting and illustration industries. Predictive analytics enable creatives to better anticipate customer needs and […]
Are you looking to up your marketing game in 2023? If so, it’s time to consider incorporating short-form videos into your strategy! With the increasing popularity of video marketing in recent years, it’s no surprise that businesses are turning to short, snappy videos to grab the attention of their audience. But what exactly is short-form […]
