Are you aware that every time you visit a website, you’re leaving digital footprints in the form of cookies? These tiny pieces of code can track your every move online, leaving you vulnerable to data breaches and unwanted surveillance.
Cookies are small pieces of code that are inserted into your browser every time you visit a website. They are used to track your online activity, including your browsing history, shopping behavior, and login information. Third-party companies can add over 100 cookies to popular news sites without the publisher’s knowledge, giving them the ability to amass vast amounts of data about individuals. This data can be used to create detailed profiles that include personal information like medical history, sexual preference, and gender identity.
However, concerns about privacy have led to increased regulation and the implementation of new privacy policies. The European Union, Apple, and Google have taken steps to limit the ability of companies to track individuals without their consent. This includes new regulations and privacy policies that severely limit revenue growth from surveillance capitalism. While companies like Meta may still be able to track users using methods like fingerprinting, these changes are causing significant shifts in the digital media market.