the principal

OWN IT!

Others know you to be RELIABLE, which reassures those who prefer consistency over change. When you figure out what works for your brand, you stick to it.

You are committed to TEACHING people about topics in which you’re a known expert. People trust your opinions and generally come to you for guidance. You are patient, assured, and optimistic about the futures of those you educate. No matter how busy you may be, you always set aside time to teach people something new.