Mobile-First Mindset: Why Your Website Needs to Be Mobile-Friendly

Is your website optimized for mobile? Do you have a mobile-first mindset?

It better be and you better have!  It’s 2023!

Having a laser-fast, mobile-optimized website is crucial for any business or brand that wants to soar online.

As more and more of your audience uses their mobile devices to browse the web, a website that’s not optimized for mobile can lead to a poor user experience and let’s face it: lost business. 

Let’s first take a look at some stats.

As of 2023, mobile devices accounted for over 58% of all internet traffic worldwide. In the US alone, mobile devices accounted for approximately 63% of all internet traffic in 2023.

In 2022, the average person spent over 5 hours a day using their mobile device.

Mobile e-commerce sales accounted for over 73% of all e-commerce sales in 2023.

53% of mobile users will abandon a website that takes longer than 3 seconds to load.

Mobile devices are responsible for over 45% of total time spent on retail websites.

As more and more people use their mobile devices to browse the internet, a website that is not optimized for mobile can lead to a poor user experience and lost opportunities.

Here are five reasons why your brand or business needs a mobile optimized website:

  1. Improved User Experience

    A mobile-friendly website ensures that users have a positive experience when they access your website on their mobile devices. It allows them to easily navigate your site, read your content, and interact with your business. A website that is not optimized for mobile can be difficult to read, navigate, and interact with, leading to frustration and ultimately causing potential customers to leave your site.

    Further, according to Google, “mobile-friendly sites make for happy customers,” and “61% of users are unlikely to return to a mobile site they had trouble accessing.” In other words, if your website is not mobile-friendly, you risk losing potential customers.

    An example of a company that has improved their user experience through mobile optimization is Airbnb. The company redesigned their mobile site and app to make finding and booking accommodations easier for users. As a result, their mobile conversion rate increased by 2.6%, resulting in an estimated $1 billion in revenue.
  2. Increased Mobile Traffic

    With the rise of mobile devices, it is important to ensure that your website is accessible on all devices, including smartphones and tablets. A mobile-friendly website can help you reach a larger audience and increase your mobile traffic. Optimizing your website for mobile can also improve your search engine rankings on mobile devices, making it easier for potential customers to find you online.

    Also, according to Statista, “mobile devices accounted for 50.81% of website traffic worldwide in 2020.” This means that if your website is not optimized for mobile, you are missing out on significant potential traffic.

    An example of a company that has seen an increase in mobile traffic after optimizing their website for mobile is The New York Times. The company redesigned their mobile site to be faster and more user-friendly, resulting in a 68% increase in mobile pageviews and a 59% increase in mobile users.
  3. Competitive Advantage

    In addtion, having a mobile-friendly website can give you a competitive advantage over businesses that do not have a mobile-friendly website. Customers are more likely to choose a business that offers a better mobile experience, and a mobile-friendly website can help you stand out from your competitors.

    According to Google, “52% of users said that a bad mobile experience made them less likely to engage with a company.” This means that if your website is not optimized for mobile, you may be losing potential customers to your competitors.

    An example of a company that has gained a competitive advantage through mobile optimization is Domino’s Pizza. The company redesigned its mobile app to make it easier for customers to order pizza, resulting in a 28% increase in online sales.
  4. Better Engagement

    A mobile-friendly website can also help you engage with your customers better. Mobile users are more likely to share content on social media, and a mobile-friendly website makes it easy for them to do so. It also allows you to reach your customers with targeted mobile marketing campaigns, such as SMS marketing, push notifications, and mobile advertising.

    Also, according to Smart Insights, “mobile devices accounted for 71% of all digital minutes in the US in 2019.” This means that if you want to engage with your customers online, you need to have a mobile-friendly website.

    An example of a company that has improved their engagement through mobile optimization is Sephora. The company created a mobile app allowing customers to try makeup virtually and share their looks on social media, resulting in increased engagement and brand awareness.
  5. Improved Conversion Rates

    Improving your conversion rates is achievable with a mobile-friendly website. Optimizing your site for mobile streamlines the purchasing process, form submissions, and customer contact. Additionally, enhancing your website’s mobile compatibility leads to faster load times, ultimately boosting conversion rates.

    Google reports that “53% of mobile site visits result in abandonment if pages exceed a 3-second load time.” Failure to optimize your website for mobile may result in the loss of potential customers due to sluggish load times.

    Walmart serves as a notable example of successful conversion rate improvement through mobile optimization. The company revamped its mobile site and app, simplifying the purchase process, and experienced an impressive 98% increase in mobile orders.

In today’s digital age, any business or organization aiming for online success must possess a mobile-friendly website.

A mobile-friendly website provides various benefits, such as enhancing user experience, boosting mobile traffic, gaining a competitive edge, fostering better engagement, and increasing conversion rates.

Significant improvements in online presence and revenue have been witnessed by companies like Airbnb, The New York Times, Domino’s Pizza, Sephora, and Walmart, all achieved through the optimization of their websites for mobile. Businesses can secure a broader audience, enhance customer experience, and outpace the competition by investing in mobile optimization.

Looking to optimize your website for mobile devices? We can help! With over 50% of internet traffic coming from mobile devices, having a mobile-friendly website is crucial. Contact us today and our team of experts will make the process simple and stress-free, ensuring your website shines on all devices.