Leave Good Trace

Hope you’re having a fantastic first full week!

As we welcome 2024, I want to share insights on how integrating mindfulness can profoundly enhance our approach to branding.

I recently had a wonderful holiday brunch with my friend and mindfulness expert, Brian Shiers.

During our conversation, Brian recommended “How to Train a Wild Elephant: And Other Adventures in Mindfulness” by Jan Chozen Bay.

This book is rich with exercises for embedding mindfulness into our daily routines and, intriguingly, something we could also do in our branding.

Mindfulness & Branding: More Than Just Finding Time

Jan writes,

“People often say to me, ‘I’d love to practice mindfulness, but I’m so busy I can’t seem to find the time.’” 

This sentiment echoes in the entrepreneurial world too, especially when it comes to branding. Like mindfulness, effective branding isn’t about finding extra time; it’s about integrating thoughtful practices into our existing routines.

Jan’s approach is practical.

Start small, like pausing for a few breaths before answering the phone, and then gradually add more practices. This approach helps us become more present and aware, leading to a more awakened life.

We should take this sweet and practical approach to branding as well!

Connecting the Dots: Little Practices Add Up
“In truth,” Jan says,

“Making mindfulness part of your life is more like a game of connect the dots or like a paint-by-numbers kit.

Do you remember those pictures where each small area is labeled with a number that tells you which color to use? As you filled in all the brown areas, then the greens and the blues, a pleasing picture begins to emerge.

Mindfulness practice is like that. You begin with one small area of your life, let’s say how you answer the phone. Each time the phone rings, you pause to take three long, slow breaths before you pick it up.

You do this for a week or so, until it becomes a habit.

Then you add another mindfulness practice, such as mindful eating. Once this way of being present is integrated into your life, you add another.”

One of her exercises, ‘Leave No Trace,‘ is a perfect example. Download Exercise here.

The mindfulness practice is simple: choose a room and, for a week, leave it as if you were never there. This extends beyond physical spaces to our interactions with customers and the market. 

Imagine if every branding effort was so seamless and considerate that customers only feel the positive impact, not the heavy-handed marketing tactics.

This Week’s Focus: Leave No Trace in Branding

As entrepreneurs, we should aim to apply this ‘Leave No Trace’ philosophy in our branding efforts. This means creating campaigns and interactions so fluid and natural that they enrich the customer’s experience without leaving any trace of disruption or dissonance.

Jan describes mindfulness as paying full attention to what’s happening around and within us without criticism or judgment. Apply this to your brand – be fully aware of how it interacts with customers, the values it communicates, and the experiences it offers.

Jan reminds us,

“First practice leaving no traces. Then practice leaving things better than you found them.”

In branding, this translates to providing value, consistency, and a seamless experience. We want our brand to be a positive, almost invisible force in our customers’ lives, leaving them better than we found them.

As we continue our journey through 2024, let’s weave this mindful approach into our branding strategies.

A mindful brand resonates more deeply with its audience. It’s not just about logos or slogans; it’s about creating a consistent, positive experience that aligns with our core values. 

This approach builds trust, fosters loyalty, and turns customers into advocates.

Let’s make 2024 a year of mindful, impactful branding. Our goal is not just to exist in the market but also to enrich and improve every interaction our brand is part of.

Looking forward to an incredible year of growth and mindful branding with you!

Wishing you all the best

Kalika Yap,
CEO, Citrus Studios