Does your business rely on foot traffic? Looking for a unique way to serve your customers and sell your products?
In this article, you’ll discover how to use Facebook lead ads to book virtual shopping sessions with customers and prospects.
When marketers think of Facebook lead generation campaigns, they often think about the businesses that typically lean toward this type of campaign objective— brick-and-mortar locations, service-based providers (insurance companies and mortgage brokers), and other local businesses. Today, however, I want to challenge you to think of how any business can successfully use lead generation campaigns.
If you’re new to Facebook ads, or new to social media in general, let’s define exactly what Facebook lead ads are so you can think through a strategy that will help your business.
A lead is a person who’s interested in learning more about your business. Likely these people are ready to buy, once given a little more information.
When talking about a lead generation campaign, I’m specifically referring to the Lead Generation objective within Facebook Ads Manager. This campaign objective allows you to create a custom form for your lead to fill out. This form can include name, email, phone number, and other custom options.
Facebook lead generation campaigns let you quickly set up campaigns without the need for a fancy website or advanced tracking. You’ll get your leads as a comma-separated values (CSV) file so you can contact them however you choose.
Now let’s look at how to set up Facebook lead ads to book virtual shopping sessions with your customers and prospects.