A lot of small businesses and large alike see Facebook’s Business Manager and groan a little on the inside. There is a lot to keep up with, and a lot of it seems pretty technical at a first glance. And since your business is likely able to accomplish most basic marketing tasks without diving too deep (or at all) into the Business Manager, it makes sense that many avoid it altogether.
We gathered some questions you might want to know the answers before you create an account for Business Manager or before you use it.
Facebook Business Manager helps advertisers integrate Facebook marketing efforts across their business and with external partners. You can use this free platform to:
- Run and track your ads
- Manage assets such as your Pages and ad accounts
- Add an agency or marketing partner to help manage your business
Business Manager also allows you to grant partial or full access to different employees, and assign them different roles within the platform. Essentially, Facebook Business Manager helps your team stay organized and focused while monitoring, creating, and publishing ads, pages, and other business assets on Facebook.
Read more: Facebook Business Manager
Facebook Business Manager isn’t tied to your personal account. You don’t need a personal Facebook account to use Facebook Business Manager, and Facebook Business Manager only shows you your business assets, including ad accounts, pages related to your business, and advertising or social media analytics. It doesn’t have a newsfeed and won’t send you notifications from your personal account.
Read more: Facebook Business Manager vs. Your Personal Account
There are six primary reasons that you’ll want to consider using Facebook’s Business Manager. If you’re still not convinced you to need the tool, let’s look at each one.
- Most Advertisers Now Have To Use It
- It Prevents The Need For Grey Social Media Accounts
- You’ll Get Better Support From Facebook
- The Sooner You Switch, The Easier It Is
- It’s More Secure
- It’s Free
Read more: Primary reasons
Stay up to date with your business. When you sign into Business Manager, see alerts and insights about the Pages and ad accounts that matter most to your business.