Digital Experience

A brand is the set of expectations,
memories, stories and relationships
that, taken together, account for a
consumer’s decision to choose one
product or service over another.

-Seth Godin

Platform & Positioning

A brand is more than just a logo, colors, and fonts – it’s a holistic experience that emanates from every touchpoint a company presents.

We at Citrus Studios are dedicated to cultivating brands that are not only authentic and aligned but also consistently resonate across every piece we create for our clients.

Our commitment to platform & positioning ensures that your brand’s identity is not just a visual representation but an immersive and cohesive experience that leaves a lasting impact.

The Process

RESEARCH

  • Primary
  • Secondary
  • Insights
  • Information Audit
    • Client
    • Completion
    • Market Place
    • Stakeholders
  • Audit Readout

BRAND STRATEGY

  • Brand Brief
    • Personality
    • Values
    • “Why”
    • Purpose
    • Proof Points
    • Audience Profile
    • Positioning
    • Identify KPI

MARKETING PLAN

  • Visualize the Future
  • Brainstorm the Big Idea
  • Choose Platforms
  • Set KPI
  • Marketing Calendar

TOUCH POINTS

  • Design Applications
  • Apply Branding
  • Manage Assets
  • Develop Template
  • Guidelines

MANAGEMENT

  • Launch strategy
  • Develop Standards
    • Guidelines
  • Internal Launch
  • External Launch
  • Nurture

Check Out Our Work

We have experience in growing some of the world's most recognized brands.

Dig It

We are optimists who love to work together!
Let's collaborate and make an impact with our results-oriented approach to branding, custom web design, and development.

Start a project with us