Good design is obvious.
Great design is transparent.
-Joe Sparano
Packaging Design
The right name is timeless, easy to say and hard to forget. Your name identifies your brand and is the linguistic component of the organization. It incorporates brand language, the term in which and organization describes itself and its products. It also covers the names of corporations and the products they sell, taglines, and is the “voice” of the brand. It sets the tone. It’s one complimentary piece of your overall brand identity along with visual and sensory identity.
The Process
RESEARCH
- Primary
- Secondary
- Insights
- Information Audit
- Client
- Completion
- Market Place
- Stakeholders
- Audit Readout
BRAND STRATEGY
- Brand Brief
- Personality
- Values
- “Why”
- Purpose
- Top 3
- Proof Points
- Audience Profile
- Positioning
IDENTITY DESIGN
- Visualize the Future
- Brainstorm the Big Idea
- Design Brand System
- Logo Design
- Typeface Selection
- Color Selection
- Applications
TOUCH POINTS
- Finalize ID design
- Initiate Trademark
- Design Applications
- Apply Brand Arch.
MANAGEMENT
- Launch strategy
- Develop Standars
- Guidelines
- Launch Internal
- Launch External
- Nurture
