Brand Development

Good design is obvious.
Great design is transparent.

-Joe Sparano

Packaging Design

The right name is timeless, easy to say and hard to forget. Your name identifies your brand and is the linguistic component of the organization. It incorporates brand language, the term in which and organization describes itself and its products. It also covers the names of corporations and the products they sell, taglines, and is the “voice” of the brand. It sets the tone. It’s one complimentary piece of your overall brand identity along with visual and sensory identity.

The Process


  • Primary
  • Secondary
  • Insights
  • Information Audit
    • Client
    • Completion
    • Market Place
    • Stakeholders
  • Audit Readout


  • Brand Brief
    • Personality
    • Values
    • “Why”
    • Purpose
    • Top 3
    • Proof Points
    • Audience Profile
    • Positioning


  • Visualize the Future
  • Brainstorm the Big Idea
  • Design Brand System
    • Logo Design
    • Typeface Selection
    • Color Selection
    • Applications


  • Finalize ID design
  • Initiate Trademark
  • Design Applications
  • Apply Brand Arch.


  • Launch strategy
  • Develop Standars
    • Guidelines
  • Launch Internal
  • Launch External
  • Nurture

Check Out Our Work

We have experience in growing some of the world's most recognized brands.

Dig It

We are optimists who love to work together!
Let's collaborate and make an impact with our results-oriented approach to branding, custom web design, and development.

Start a project with us