Brand Development

Good design is obvious.
Great design is transparent.

-Joe Sparano

Packaging Design

Packaging design is a crucial aspect of product marketing and branding, often the first thing a consumer notices about a product. It involves creating the exterior of a product, including choices in material, form, color, and typography, along with informational and branding elements. Packaging design not only protects the product but also serves as a key marketing tool to attract consumers and convey the brand’s message.

From the food industry to electronics, effective packaging design plays a vital role in brand recognition and customer appeal. Packaging can range from the minimalist design of a tech gadget to the vibrant, eye-catching wrapper of a candy bar. In retail, a product’s packaging can significantly influence buying decisions, making it a crucial component of the marketing strategy.

Packaging designs include:

  • Food and Beverage Containers
  • Cosmetics and Accessories Packaging
  • Electronics Boxes
  • Toys and Games Packaging
  • Clothing Tags and Shopping Bags
  • Medicine and Pharmaceutical Packaging
  • Eco-Friendly Packaging
  • Jewelry or Gift boxes
  • Subscription Boxes

Packaging design, like print design, plays an essential role in communicating a brand’s message and values to the consumer, but it does so through the physical presentation of the product itself.

The Process

DISCOVERY

  • Purpose
  • Functionality
  • Budget
  • Client Needs
  • Print Specs
  • Requirements

RESEARCH

  • Primary
  • Secondary
  • Stylesheets

DESIGN

  • Sketch
  • Mock ups
  • Test Print
  • Finalize
  • CMYK Selection
  • PMS Selection

DELIVERY

  • Deliver Print Ready Files

PRINT
*if specified in agreement

  • Source Printer
  • Manage Printing Process
  • Deliver Finished Product

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