Brand Development

The logo is the gateway to the brand.

-Milton Glaser

Logo & Identity

A successful brand system communicates clearly the brand’s voice and tone, creates cohesion, flexibility and maximizes efficiency.

At Citrus, we will craft the guidelines and parameters for your brand to ensure cohesion and positioning while being applied to multiple types of marketing.

Trying to create a content for a brand without the parameter in essence is like trying to build a house without a blueprint.

The Process


  • Primary
  • Secondary
  • Insights
  • Information Audit
    • Client
    • Completion
    • Market Place
    • Stakeholders
  • Audit Readout


  • Brand Brief
    • Personality
    • Values
    • “Why”
    • Purpose
    • Top 3
    • Proof Points
    • Audience Profile
    • Positioning


  • Visualize the Future
  • Brainstorm the Big Idea
  • Design Brand System
    • Logo Design
    • Typeface Selection
    • Color Selection
    • Applications


  • Finalize ID design
  • Initiate Trademark
  • Design Applications
  • Apply Brand Arch.


  • Launch strategy
  • Develop Standards
    • Guidelines
  • Launch Internally
  • Launch Externally
  • Nurture

Check Out Our Work

We have experience in growing some of the world's most recognized brands.

Dig It

We are optimists who love to work together!
Let's collaborate and make an impact with our results-oriented approach to branding, custom web design, and development.

Start a project with us