Ep 31: Visual Content: Building Your Brand with Photo and Video

For growing businesses, the use of photography and videography in graphic design has become increasingly important in the past years, to stay relevant in such a competitive market, and with the rise of social media platforms such as YouTube, TikTok, or Instagram, it’s absolutely important to have a strong foundation in your visual content.

The use of visual content in graphic design is nothing new. As humans, we are visual creatures, so naturally, our attention is drawn to visual content. Before photography, people used illustrations to communicate, share ideas, and spread information. Today with a widespread availability of resources used to create visual content, things like digital cameras, smartphones, editing software, and online tutorials, it makes creating visual content extremely accessible, but at the same time, it also makes it that much harder. The market is oversaturated, and everyone is on an even playing field, which makes standing out a challenge with attention spans getting shorter and short form social media coming into the spotlight, having eye-catching interesting, and engaging content is absolutely essential.

It’s important to understand your target audience and what they like. Otherwise, why bother creating anything at all? When developing visual content, it’s important to keep a consistent brand and messaging throughout all your channels. Employ the use of color, fonts, imagery, video, and sound to craft a unique and recognizable identity.

The key is to be authentic while also acknowledging what your audience wants. A strong foundation with your business photography and videography content can leave a lasting impression. They are powerful tools that can help a business grow and stand out in an always-growing market.