Ep 19: Digital Marketing Trends of 2023: Artificial Intelligence

Sarah

As technology continues to advance, we’re seeing a surge in the use of AI in all sorts of industries, and digital marketing is no exception. One trend we’re expecting to see a lot more of in 2023 is the use of AI to improve and optimize marketing strategies.

So what does this mean for the world of digital marketing?

Well, there are a few key ways that AI is being used to enhance the field. First and foremost, we’re likely going to see a lot more companies adopting chatbots for customer service. These virtual assistants can handle a wide range of tasks from answering simple questions to assisting with purchases. By using chatbots, companies can improve their response time and provide better overall customer service and experience.

This is particularly useful for businesses that operate around the clock as it allows them to provide assistance to customers even when there aren’t human employees available. In fact, according to a survey by Oracle, 82% of consumers reported that they prefer using chatbots for quick, simple interactions, and nearly 60% said that they would rather use a chatbot than speak to a representative on the phone.

Some examples of companies that are using chatbots effectively include Sephora, which has a chatbot on its website that helps customers find the right products, and Domino’s, which has a chatbot that allows customers to place orders via Facebook Messenger. There are many popular and well-trusted chatbots that businesses can use to improve their customer service and enhance their overall digital marketing strategy.

Some examples include ManyChat, which is a chatbot platform that allows businesses to create and manage chatbots for Facebook Messenger, WhatsApp, and other messaging platforms. It offers a range of features, including the ability to send personalized messages, automate customer service, and integrate with other tools and platforms.

MobileMonkey is another good one, this is another chatbot platform that is specifically designed for Facebook Messenger. It offers a range of features, including the ability to create chatbots for customer service, lead generation, and e-commerce

Drift, this chatbot platform is designed for businesses looking to improve their customer engagement and support. It offers a range of features, including the ability to chat with visitors in real-time, automate customer service, and integrate with other tools and platforms.

HubSpot is another good one, which is a comprehensive marketing and sales platform that includes a chatbot feature. It allows businesses to create chatbots for customer service, lead generation, and e-commerce and offers a range of integrations with other tools and platforms.

The last one I’m gonna talk about today is Bold 360, this chatbot platform is designed for businesses looking to improve their customer service and support. It offers a range of features including the ability to chat with visitors in real-time, automate customer service, and integrate with other tools and platforms as well.

These are just a few examples of popular and well-trusted chatbots that businesses can use to improve their customer service and enhance their digital marketing efforts. It’s important to do your research and choose a chatbot platform that aligns with your business goals and needs.

Another way that AI is being used in digital marketing is through personalized product recommendations. By analyzing a customer’s past purchases and browsing history, AI algorithms can make recommendations for other products they may be interested in. This not only helps to increase sales but also helps to build customer loyalty by showing that the company is paying attention to its individual needs.

A study by Epsilon found that personalized recommendations can lead to an average of a 20% increase in sales. That’s amazing. Some examples of companies using personalized product recommendations include Netflix, like think about the last time you were on Netflix, which uses AI to suggest TV shows and movies based on a user’s watching history.

And Amazon uses AI to make product recommendations to shoppers based on their previous purchases. You might have seen this, it happens a lot, especially on my Amazon, I see a lot of cool products that have been personalized for me based on my previous purchases. That’s amazing.

There are many popular and well-trusted personalization software tools that businesses can use to improve their product recommendations and enhance their overall digital marketing strategy.

Some include Dynamic Yield, which is a personalization platform that allows businesses to create personalized experiences for their customers based on their behavior and preferences. It offers a range of features including personalized product recommendations, targeted messaging, and real-time optimization.

Another software includes Adobe Target, which is another personalization platform that allows businesses to create personalized experiences for their customers, also based on their behavior and preferences. Similar to Dynamic yield, it offers a range of features like personalized product recommendations, targeted messaging, and real-time optimization.  

Monetate is another personalization platform that is designed for businesses looking to improve their customer engagement and conversions. It offers a range of features including personalized product recommendations, targeted messaging, and real-time optimization.

Another recommendation is Aquia CDP, this is a customer data platform that allows businesses to create personalized experiences for their customers based on their behavior and preferences. It offers a range of features including personalized product recommendations, targeted messaging, and real-time optimization.

And the last software that I’ll be talking about today for personalized product recommendations is Linux. This is a customer data platform that allows businesses to create personalized experiences for their customers based on their behavior and preferences. Similar to Acqui CDP, it also offers a range of features including personalized product recommendations, targeted messaging, and real-time optimization.

So these are just a few examples of popular and well-trusted personalization software tools, that you and your business can use to improve your product recommendations and enhance your digital marketing efforts. But please make sure to do your research before choosing a platform to make sure it aligns with your business goals and needs.

AI is also being used to optimize Ad targeting and spending. By analyzing data on customer behavior, AI can help companies to identify the most effective channels and tactics for reaching their target audience. This can help to reduce Ad spend and improve the overall ROI of marketing campaigns.

According to a report by Ad Week, companies that use AI for Ad targeting see an average of a 30% increase in conversion rates, which is amazing. Some examples of companies using AI for Ad targeting include Google, which uses AI to optimize Ad placement and targeting on its search and display networks. And Facebook also uses AI to help advertisers target their Ads to the right audience. I would say Google and Facebook are one of the two most popular ways to do Ad targeting, so let’s dive into the many platforms that allow you to do this.

Algorithms is a good one, this is an AI-powered advertising platform that allows businesses to optimize their ad targeting and spending in real-time. It offers a range of features, including the ability to identify the most effective channels and tactics for reaching a target audience, and so optimize Ad placement and bid amounts based on performance.

Albert is another AI-powered advertising platform that also allows businesses to optimize Ad targeting and spending. Similar to Algorithms, it offers a range of features, including being able to identify the most effective channels and tactics for reaching the target audience and optimizing Ad placement and bid amounts based on performance.

Another platform is Ad Hive, this is an AI-powered advertising platform that allows businesses to optimize their Ad targeting and spending in real-time. Similar to Albert and Algorithms, it also offers a range of features, including the ability to identify the most effective channels and tactics for reaching the target audience and to optimize Ad placement and bid amounts based on performance.

These are just a few examples of popular and well-trusted AI-powered advertising platforms that businesses can use to optimize their Ad targeting and spending. Please make sure to do your research and choose a platform that aligns with your business goals and needs.

In addition to these applications, we’re also starting to see AI being used for things like content creation and social media management. For example, companies are using AI to generate blog post ideas or to identify the best times to post on social media based on user engagement. In fact, a survey by Hootsuite found that companies using AI for social media management saw a 50% increase in website traffic and a 75% increase in lead generation.

Some examples of companies using AI for content creation include the Associated Press, which uses AI to generate sports stories, and Forbes, which uses AI to generate articles on a variety of topics. So there are many popular and well-trusted software tools you and your business can use to improve your content creation and social media management.

Some examples include Articoolo, which is an AI-powered content creation platform that allows businesses to generate ideas for a blog posts, articles, and other types of content. It uses natural language processing to understand the context of a given topic and generate ideas based on that information.

Quill is another AI-powered content creation platform that is very similar to Articoolo. It also allows businesses to generate ideas for blog posts, articles, and other types of content, and it also uses natural language to understand the context of a given topic and generate ideas based on that information.

So Wordsmith is another platform like Articoolo and Quill, which also allows businesses to generate ideas for many things, including blog posts, articles, and any other type of content. And it also does have a natural language processing tool that allows it to understand the context of a topic and generate ideas.

Hootsuite is a social media platform that offers a range of AI-powered features, including the ability to schedule and publish content, engage with followers, and measure the performance of social media campaigns.

Sprout Social is another social media management platform very similar to Hootsuite. It offers a range of AI-powered features, including being able to schedule and publish content, engage with followers, and measure the performance of social media campaigns.

The last platform I’ll be talking about today is Jarvis, which is an AI-powered social media management tool that allows businesses to automate their social media posting and engagement. It uses machine learning to understand a business’s brand voice and generate relevant content, it also offers features like scheduling, analytics, and engagement tracking.

Overall, the use of Artificial Intelligence in digital marketing is set to continue growing in 2023, and beyond. As more companies adopt AI technology, it’s important for marketers to stay up to date on these trends and consider how they can use this software in their marketing. If you give any of these software options a try, be sure to let us know how you are enjoying it.